We focus on consumer service brands with the potential to change lives and become cornerstones of consumers' routines. Our roots are in boutique fitness and expanded to include broader wellness and family service sectors. We focus on sectors that provide local, in-person services and experiences.
2ULaundry is a mobile laundry pick up and delivery service revolutionizing how the American household does laundry. 2U has two distinct advantages to address the $11 billion laundry services market: 1) A proven unit model for profitable delivery to homes with a foundation in-place for scalable national expansion from proprietary processes and systems. 2) A tightly controlled, asset-lite laundry supply chain via its wholly owned laundromat franchisor, LaundroLab.
Big Blue Swim School
Big Blue Swim School’s mission is to show kids they can do anything by unlocking their full potential in the water. The best-in-class swim school was founded in 2009 by competitive swimmer, Chris DeJong, and provides a measurable curriculum for students to learn how to swim in a comfortable and fun environment. The company owns proprietary lesson management software that allows for real time tracking of progress, scheduling and managing make up lessons. The first school opened in Wilmette, Illinois followed by four additional Chicagoland schools and have since opened pools across Atlanta, Denver and Northern Virginia. Big Blue’s state-of-the art facilities, custom software and commitment to safety all contribute to the company being parents' swim school of choice.
Founded in 2018 by Jess and Ben Eberdt, GoDog defines premier pet hospitality as providing high-end, convenient, forward thinking pet service offerings for the modern pet owner. Services include boarding, daycare, obedience training, bathing and grooming services, veterinarian services and now GoDog:SOCIAL, a membership-based dog park and bar social experience. GoDog strives to be the ultimate dog-destination and community resource for pet owners. The GoDog team has built a proven model showcasing how conveniently located, state-of-the-art facilities, attention to detail and a heightened level of care can create a rewarding everyday experience for pets and their owners.
Heyday’s mission is to cut through the noise in the skincare industry to provide consumers with a comprehensive education about their unique skin so everyone can put their best face forward. The skincare service offers fully customized facial treatments to the modern consumer at an accessible price point, encouraging consumers to treat facials as a regular self-care ritual, rather than a sporadic indulgence. Heyday’s Skin Therapists encourage clients to ask questions throughout their services and provide tailored, actionable advice and product recommendations during their facial. Abandoning the stuffiness of the traditional spa atmosphere, Heyday is revolutionizing the facial experience and allowing consumers to understand and pamper the skin they’re in. Their goal, simple - Heyday = Skincare.
Founded in 2015 by Matt and Megin Sharp, KidStrong is a science-based child development training center focused on brain, physical and character development for kids aged walking through 11 years old. KidStrong offers a science-based curriculum that is parent-focused and taught by professionals to help kids develop resilience, independence and self-worth. The company promotes a “whole child” approach to empower kids to become the heroes of their own stories.
Orangetheory® makes it simple to get "More Life" from your workout. The heart-rate based, HIIT total body group workout has developed a unique approach to fitness that blends a trifecta of science, coaching and technology that work together seamlessly to elevate participants' heart rates to help burn more calories. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory workouts incorporate endurance, strength and power to generate the "Orange Effect," whereby participants keep burning calories for up to 24 hours after a 60-minute workout. Orangetheory franchisees have opened over 1,450 studios in all 50 U.S. states and over 25 countries.
Restore Hyper Wellness
Launched in Austin, Texas in 2015, Restore Hyper Wellness is the award-winning creator of an innovative new category of care - Hyper Wellness®. Restore delivers expert guidance and an extensive array of cutting-edge wellness modalities integrated under one roof. These modalities include cryotheraphy, IV drip therapy, intramuscular shots, mild hyperbaric oxygen therapy, infrared sauna, red light therapy, compression, biomarker assessments, HydraFacial and Cryoskin treatments. Restore’s mission is to make Hyper Wellness accessible and affordable so people can stay out of the doctor’s office and do more of what they love to do.