Founded in 2009, Level 5 Capital Partners is a next-generation growth equity firm investing in market-defining consumer businesses. Prior to L5, senior leaders of the team worked together investing in and operating consumer & technology businesses for over 10 years. The team leverages its operational experience to focus on the early growth equity space where pure financial sponsors are typically not well-equipped to invest. L5 can pursue these early-stage opportunities due to the depth and expertise of L5's captive operating team, Acceleration Services ("AS.")
The team originally focused on boutique fitness, but now explores the broader realm of consumer services and experiences, with a particular focus on the fitness, kids, family services, recovery and wellness sectors.
L5 leadership's operating experience serves as the basis for our differentiated investment strategy and process, which allow us to capture the early range of the lower-middle market (brands with annual revenues of less than $20 million.) Acceleration Services provides at-scale institutional resources and operational expertise to catapult early-stage brands into the next phase of growth.
L5 Acceleration Services
At our core, we are operators and aim to be trusted partners to our management team partners. We know how to help brands because we've been in their shoes before. Acceleration Services, L5's captive operating team, was born from our experience as an early multi-unit franchisee of CorePower Yoga.
As our multi-unit platform gained scale, we learned firsthand that specialized skills and knowledge were required to consistently deliver and operate quality stores. The seven functions of AS today were developed over time as we saw the same areas of continuous need for brands and multi-unit operations. We continue to evolve these functions toward excellence every day.
7 Functions of L5 AS
Read about the latest going on with L5 and our brands here.