About

Founded in 2009, Level 5 Capital Partners is a next-generation growth equity firm investing in market-defining consumer businesses. Prior to L5, senior leaders of the team worked together investing in and operating consumer & technology businesses for over 10 years. The team leverages its operational experience to focus on the early growth equity space where pure financial sponsors are typically not well-equipped to invest. L5 can pursue these early-stage opportunities due to the depth and expertise of L5's captive operating team, Acceleration Services ("AS.")

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Our Expertise

The team originally focused on boutique fitness, but now explores the broader realm of consumer services and experiences, with a particular focus on the fitness, kids, family services, recovery and wellness sectors.

L5 leadership's operating experience serves as the basis for our differentiated investment strategy and process, which allow us to capture the early range of the lower-middle market (brands with annual revenues of less than $20 million.) Acceleration Services provides at-scale institutional resources and operational expertise to catapult early-stage brands into the next phase of growth.

L5’s captive operating team, Acceleration Services, provides the institutional resources and operational expertise required to catapult our early-stage brands into the next phase of growth.

L5 Acceleration Services

At our core, we are operators and aim to be trusted partners to our management team partners. We know how to help brands because we've been in their shoes before. Acceleration Services, L5's captive operating team, was born from our experience as an early multi-unit franchisee of CorePower Yoga.

As our multi-unit platform gained scale, we learned firsthand that specialized skills and knowledge were required to consistently deliver and operate quality stores. The seven functions of AS today were developed over time as we saw the same areas of continuous need for brands and multi-unit operations. We continue to evolve these functions toward excellence every day.

Level 5 Accelerations services, including franchisor portfolio companies, captive l5 franchisees, and independent franchisees

7 Functions of L5 AS

L5 AS
FD
Franchise Development
Franchise Development
L5 AS
FO
Franchise Operations
Franchise Operations
L5 AS
Fi
Finance
Finance
L5 AS
HR
Human Resources
Human Resources
L5 AS
RES
Real Estate Services
Real Estate Services
L5 AS
NSO
New Store Opening
New Store Opening
L5 AS
MIT
Marketing Insights
& Technology
Marketing Insights & Technology
Meet our Acceleration Services team
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